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Saturday, January 31, 2009

My Trend Spotter

I've blogged before how my kids are fascinated my infomercials and always tell me what and why I need the things that they see on tv. Logan has been telling me that I need a Snuggie for quite sometime now. I will admit that they look comfortable but I didn't really think it would do much more than the zillion blankets that we already have around here. Fast forward to yesterday as I sat child free listening to CNN while working on some paperwork. (Paperwork sounds better than reading Face book doesn't it?!) On comes a blurb on the popularity of the Snuggie. I guess it has hit America by storm. So either Logan has a real talent for spotting trends or the whole country in one of the biggest recessions are purchasing things like a 6 year old!? I cut and pasted an article from USA today also for your reading enjoyment. Hmmm I wonder how long it takes for shipping....?

By Maria Puente, USA TODAY
The Cult of the Snuggie threatens to take over America! Or at least, a substantial number — 4 million — of late-night couch spuds.
The Snuggie, an oversized fleece blanket with sleeves, stars in a ubiquitous TV ad so cheesy it's practically art, and apparently wildly entertaining. The ad shows people wearing Snuggies at a sporting event, cheering and high-fiving each other while dressed … sort of like medieval monks.

"Every once in a while, a product transcends advertising to become part of pop culture," says Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., which conceived and markets the China-made Snuggie.

Indeed, Snuggies seem to be everywhere. See them on Facebook — nearly 250 groups, pro and con; one fan club lists 5,999 members. Watch them on YouTube — nearly 300 parody videos posted, including one titled "The Cult of the Snuggie," with 146,000 views as of Tuesday.


Theresa said...

I love my snuggie, seriously LOVE

Princess S said...

The Snuggies are coming the Snuggies are coming.....RUN!!!!